TDLinx Teams with NaturalInsight

Alliance enables new Distributed Workforce Management Solution with LIM Capabilities

WILTON, CT and STERLING, VA - September 13, 2006: NaturalInsight℠, a leading-edge provider of business technology services, announced today it has joined the TDLinx Enabled Network, by integrating TDLinx LIM content into its distributed workforce management solution. TDLinx, a division of ACNielsen, is the leader in Location Information Management (LIM). The integrated solution combines NaturalInsight’s cutting-edge scheduling, reporting and project management solution with TDLinx’s industry-standard retail and on-premise location data. As a result, it delivers an unparalleled solution that eliminates manual and time-consuming activities and enables quick turn-around on in-store marketing initiatives.

This easily-integrated solution was key to the success of the biggest product launch in the history of the men’s grooming category. Gillette challenged Retail Merchandising Xpress (RMX), armed with NaturalInsight’s proprietary software solution, to provide retail merchandising support for the Super Bowl launch of Gillette’s new Fusion shaving system. “Having TDLinx LIM data literally ‘shaved’ weeks off of this time critical product launch,” said Stefan Midford, president and CEO of South 49 Solutions, NaturalInsight’s holding company. “TDLinx data plugged into our software, made the identification of stores and accounts seamless, and provided the ability to quickly match up people with opportunities in the field.”

The advantages of improved richness and data quality provide great advantages to consumer packaged goods (CPG) companies. “When you provide a better understanding of the trade channels, accounts and markets that drive your business, then link that to your workforce, you gain a clearer picture of how you market and how you go to market,” said Scott Taylor, GM and EVP at TDLinx. “Faster utilization of robust, accurate data by people in the field drives new returns and controls on your investments,” continued Taylor.

TDLinx, a pioneer in LIM, provides its solution for the world’s largest consumer goods companies. The new alliance with NaturalInsight enables TDLinx clients to deliver up-to-date customer/outlet information in an automated, portable fashion for quicker execution of in-store activities.

About NaturalInsight

NaturalInsight offers proprietary task force management and data collection software for industries with widely distributed workforces. A fully integrated suite of project management tools, NaturalInsight allows for streamlined scheduling, tracking and reporting of large-scale projects performed in many locations. The company’s hosted solution model allows clients to minimize technology investment while improving overall performance and accountability. For information about Distributed Workforce Management solutions, visit www.NaturalInsight.com.

About TDLinx

TDLinx is a division of ACNielsen, a VNU business. TDLinx is the leader in location information management and is recognized as the universally accepted store, outlet and account coding structure and premier source of retail/on-premise channel information. With TDLinx Codes, CPG manufacturers are enabled to aggregate to a customer view, integrate disparate data and activity, communicate seamlessly on a code-to-code basis and evaluate in any frame of reference with a systematic and repeatable process. TDLinx provides universal coverage of over 685,000 U.S. and Canada, locations, 11,000 accounts and up to five layers of account hierarchy. For more information, go to www.TDLinx.com.

Media Contacts:

Anne Fenton - TDLinx
203 563-3037

Stefan Midford - NaturalInsight
800 581-2141