DDP Holdings Selects NaturalInsight Workforce Management Solution

Leading Workforce Management Solution Enables Rapid Launch of Division Providing In-Store Marketing Support

STERLING, VA and TAMPA, FL - April 02, 2008: NaturalInsight, a leading-edge workforce management solution company, and DDP Holdings, Inc., a provider of retail services for big box national retailers, today announced that DDP has selected NaturalInsight to enable the launch of I.O.N. SMART team, a retail support division. This new full service division will expand DDP’s capabilities and will provide merchandising, new store set-up and product re-set services.

NaturalInsight will provide software services that empower DDP Associates and improve staff productivity with easy-to-use scheduling, tracking and reporting capabilities, allowing faster turnaround on in-store marketing projects. The hosted service enables advanced workforce management and delivers technology that streamlines the large-scale management and reporting of people, places and projects while simplifying the launch and execution of marketing initiatives.

With NaturalInsight, the I.O.N. SMART team can quickly assign projects based on skill level, schedule and location. Field staff, in turn, can individually review project information, manage all details, control their schedule and report via a user-friendly Web-based system. This maximizes flexibility, strengthens job satisfaction, increases on-time project completion and enables detailed real time reporting.

“Our team members were familiar with NaturalInsight and it was clear that there was no other solution that comes close to what it delivers,” said Amy Starnes, Director of Operations, DDP Holdings. “NaturalInsight has enabled us to quickly launch an entire new division with I.O.N. SMART team and we anticipate this will be one of our fastest growing service teams. With these new web-based capabilities, our field staff can take full control their work, enabling us to better focus on rapidly expanding the business.”

“Our vision is one that goes beyond efficiency improvement to actually transforming the way businesses and their staffs interact,” said Stefan Midford, President & CEO of NaturalInsight. “DDP Holdings represents an excellent example of this vision. With a web enabled solution that empowers staff to manage their work DDP Holdings can strengthen their mission to build, present and maintain superior merchandising programs; while fueling a whole new startup and even greater profitability.”

About DDP Holdings, Inc.

DDP Holdings, based in Riverview, FL, is the parent company of MI-DE Construction and ION SMART. DDP provides retail merchandising, new store set-up and product re-set services for big box national retailers. The company operates from facilities in Riverview, Florida and Statesville, North Carolina. For additional information visit www.ddpholdings.com.

About NaturalInsight

NaturalInsight offers proprietary task force management and data collection software for industries with widely distributed workforces. A fully integrated suite of project management tools, NaturalInsight allows for streamlined scheduling, tracking and reporting of large-scale projects performed in many locations. The company’s hosted solution model allows clients to minimize technology investment while improving overall performance and accountability. For information about Distributed Workforce Management solutions, visit www.NaturalInsight.com.

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Holly McKee
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