NaturalInsight Names Kevin Ryan as Vice President of Business Development

Ryan Brings Extensive Sales and Marketing Expertise to Growing Workforce Management Company

FAIRFAX, VA - January 10, 2008: NaturalInsight, a leading-edge workforce management solution company, today announced that W. Kevin Ryan has joined its team as Vice President of Business Development. Ryan brings more than 24 years of sales force and broker management experience in the retail and consumer goods industry and will focus on expanding NaturalInsight’s market presence in response to accelerating demand.

Ryan previously served as Vice President of Field and Specialty Sales at Reebok International where he led eight sales teams and 60 sales representatives to achieve over $175M in footwear and apparel sales during his four years with the company. Before Reebok, Ryan founded a successful sales search firm specializing in the placement of field sales management, trade marketing and category management personnel in the packaged goods industry. He placed over 70 manager/sales positions with clients such as Johnson & Johnson, Playtex Products, Sara Lee Household Products, Eight O’ Clock Coffee and Avery Dennison. In addition, Ryan has significant leadership expertise gained through former sales management positions for Johnson & Johnson and Tambrands, Inc., including recognition as Broker of the Year for Tambrands.

“NaturalInsight is an ideal company for me to put my sales and branding experience in the retail and consumer goods industry to good use,” said Kevin Ryan, Vice President of Business Development for NaturalInsight. “As a fast growing workforce management solution, NaturalInsight is becoming the technology of choice for companies looking to turn their workforce into the top business performance driver.”

“Kevin Ryan’s appointment as Vice President of Business Development will greatly benefit NaturalInsight as we continue our rapid growth cycle,” said Stefan Midford, President & CEO of NaturalInsight. “Kevin understands the importance of sales force communication, organization and the need to execute to get desired results. His extensive expertise will help expand our marketplace and create new opportunities for companies in need of a reliable solution to manage their large-scale projects.”

Ryan holds a BS in Management from Tulane University in New Orleans, LA.

About NaturalInsight

NaturalInsight offers proprietary task force management and data collection software for industries with widely distributed workforces. A fully integrated suite of project management tools, NaturalInsight allows for streamlined scheduling, tracking and reporting of large-scale projects performed in many locations. The company’s hosted solution model allows clients to minimize technology investment while improving overall performance and accountability. For information about Distributed Workforce Management solutions, visit www.NaturalInsight.com.

Media Contacts:

Kim Larkin
Larkin Communications
(703) 250-3590 x3406
www.larkincomm.com

Holly McKee
Larkin Communications
(703) 250-3590 x3591
www.larkincomm.com