South49 Solutions Retains Larkin Communications as PR Firm of Record

Workforce Management Company to Utilize Local Firm’s Tech-Focused PR Expertise to Help Advance NaturalInsight Solution

FAIRFAX, VA - January 7, 2008: Larkin Communications, a strategic public relations firm, today announced that it has been retained by South49 Solutions, the company behind NaturalInsight, a leading-edge workforce management solution. Larkin Communications was brought on to help showcase South49’s impressive technology, strengthen their brand and further solidify their leadership position through targeted public relations results.

“South49 Solutions is excited to begin working with Larkin Communications in order to leverage their expertise and strategic public relations guidance to support the rapidly growing market adoption of our NaturalInsight solution,” said Stefan Midford, President & CEO of South49 Solutions. “South49 was in need of a PR firm who not only has an expansive rolodex of media contacts in the region and internationally, but who also has extensive experience in the technology sector.”

“Larkin Communications is pleased to partner with South49 Solutions to help showcase their success as a leading on-demand software company,” said Doug Larkin, President & CEO of Larkin Communications. “NaturalInsight is fast becoming the pre-eminent workforce management solution and we look forward to the opportunity to increase their market recognition as they continue their rapid growth.”

South49 develops and markets NaturalInsight, which provides advanced workforce management capabilities that streamline scheduling, tracking and reporting for large-scale projects performed in many locations. Larkin Communications will provide ongoing public relations services and strategic oversight on all communications initiatives

About Larkin Communications

Larkin Communications is a strategic PR firm with an international portfolio, representing start-up and small to mid-size companies in North America and Europe. The firm fosters client success through results driven programs that create growth and branding opportunities. Larkin Communications’ industry expertise includes technology, government & defense, biotech & life sciences. Additional information is available at www.larkincomm.com.

Media Contacts:

Holly McKee
Larkin Communications
(703) 250-3590 x3591
www.larkincomm.com